Is Branded IP the new way to go for games!

Contemporary gaming companies such as EA and GameLoft are having a hard time creating something as substantial as Clash of Clans. Unlike their dominance in conventional gaming-market of PC and consoles, these companies are having a hard time replicating that for mobile and keep their dominance. However EA has finally understood that it needs to combine the development prowess of small studios with its brand cult to hit the bulls eye. They have closely worked with their partner to create SIM City and are now geared up for even more.

What are the reasons behind that?

An unfamiliar progression

PC and Consoles games are entirely different from mobile with respect to the target users. Unlike PC games that emphasized on life-like graphics and set it as a marker of progression, mobile games evolved altogether on a different plane. The progression of mobile games set off new challenges and protocols to create blockbuster games. Before companies like EA could understand the dynamics, small players apparently made it big in the mobile. Many of these were independant studios. Despite the fact that established players did a good job catching up, the indie studios took the cake in the form of rapid learning and setting standard development patterns.

Touch vs. Press

Touch screens have altogether a different approach to set commands as compared to the conventional joystick of a gaming console. Combined with the accelerometer (which is now implemented in console handsets as well), the game design for mobile needed altogether a different approach to set it right.

Connecting all the possible touch commands to cognitive actions is one of the primary things that mobile game developers have mastered their skills at. On the other hand companies such as EA and Ubisoft have mastered the console and keyboard commands that calls for a different set of commands altogether.

What can be expected?

One can expect the mobile game market to get better with respect to creating and distributing content. While there are tonnes of games in the app store, you hardly come across quality content that is engaging enough to be played for a long time. While there is a lot of potential coming from small developers, their resources in making themselves heard is limited. This is where branded IP can chip in and create value for the small developers, EA as well as customers.

5 highest Grossing Games for iOS

With the growing number of impressive games, iOS is building a lot of momentum in the gaming industry. iOS gaming session was started with a simple puzzle game and now has reached to the stage where iOS game developers are making the most exciting and challenging games for users. At the Apple app store, among the various app categories, iOS games are witnessed as top profit making apps. Here, we have singled out the top 5 highest grossing games that are present on every guy’s iOS device.

1. Clash of Clans

One of the biggest success stories with a tremendous amount of revenue and millions of daily active users. Clash of Clans is an epic combat strategy game where users are given some tasks, including building a village, train an army and defeating other players. The game is free to play and in extras, offer various premium items for sale via in-game purchases like users can buy gems with real money to save time. Clash of Clans is a creation of Supercell (mobile app development company), earning $1,321,254 in estimated daily revenue from over 4 million daily active users.

2. Candy Crush Saga

Candy crush saga – A puzzle adventure that lets you move and match various types of colorful candies. The more you match the similar candies, the more you will become able to move to the further level. Besides candies, you will be given certain task to accomplish within the game and with the puzzle-filled colorful candies. You can compete with your friends to see who wins the highest score. The game is available at free of charge, but earns $1,045,085 daily revenue through in-app items like you may require extra lives or moves to continue the game for which you have to take a real cash out of your pocket.

3. Game of War – Fire Age

An ambitious mobile game that lets the user’s actualize the dream of become a king, built a whole empire and train the others. Well, Game of War is free to play, but it easily convinces the users to pay real cash for virtual gold within the game, if they want to strengthen their empire. With the daily estimated revenue of $676,303 and 2,227,956 daily active users, the game is ranked among the top five highest grossing iOS games.

4. Farm Heroes Saga

Farm Heroes Saga is a match three game, similar to sugary puzzle behemoth, Candy Crush Saga. In place of candies, here you have to match three or more same types of fruits or ‘cropsies’ (widely popular name of fruits in this game). Farm Heroes Saga is a free game, but in order to ease the given task or to move to the next level quickly, you have to spend real money on in-game purchases like extra moves, lives, gold bars, power ups, etc. Users who can’t wait for even 30 minutes to play further, become ready to pay for it. With its in-game purchases, the game makes estimated daily revenue of $252,998 and has an estimated 20,684 daily active users.

5. Pet Rescue Saga

Pet Rescue Saga is the creation of King Digital Entertainment, makers of other two popular games: Candy Crush Saga and Farm Heroes Saga. Here, you have to match blocks of same color, quite simple, but limited moves will turn your task hard to achieve. Like Candy Crush Saga, the game includes extra moves and lives to purchase. Pet Rescue Saga is a complete package of fun and challenges full of difficulties, but trickiest as well, which insist users to pay real money for it. The game has reached the height of success in terms of daily estimated revenue of $113,744 and an estimated 18,383 daily active users.

Conclusion

In spite of being available for free of charge, the above 5 games have topped the list of iOS grossing games. In-app items within the games cost typically around $0.99 to $2.99. These purchases serve a variety of motives for users, depending on the game and challenges or difficulties it contains. Whatever challenges the above 5 games possess, reveal that iOS game development is able enough to make the users agree to pay real cash by creating curiosity of moving further quickly among them.

Related: Mobile Game Launch Strategies